The creative team at the John Weston Group advised the SDI Media Group on developing the Produb application, launched in 29 countries across 3 continents. The SDI Media Group is an international business offering subtitling, dubbing, and translation services for the entertainment industry.
As part of the collaboration, the John Weston Group designed an original brand for the application, along with a custom visual identity kit and a product launch strategy to introduce the app to the dubbing community.
The agency registered a trademark, designed a website, filmed an explainer video, put together a tailored social media kit, produced branding videos and photo shoots, designed the brand launch strategy for Poland, tested the campaign, including the launch campaign, distributed promotional materials worldwide, and held online casting calls for new talent.