John Weston Group


Banialuka Theater - technological transformation

The John Weston Group creative agency advised on the technological transformation of the Banialuka Theater – one of the most renowned puppet theaters in Europe, founded in Bielsko-Biała in 1947. 


The John Weston group team began with holding a workshop using its original Black Horse Method. Using the collected information, the team moved on to designing a new logo and key visual. The next stage of the project involved designing a new website, developing and deploying a fresh layout, and producing a photoshoot and branding videos featuring the theater’s acting talent. Finally, the John Weston Group team got involved with organizing The Puppetry Festival, the event that has made Banialuka a household name internationally.